2018 World Cup Promo

This video was created for BBC Arabic’s ‘Trending’ programme as a quick promo for their 2018 World Cup coverage. The project involved liaising with the executive producer and finding a suitable style that felt playful and informal. For this purpose, a series of illustrated characters were designed and animated, and a storyboard was prepared that informed the fast-paced editing and varied scenes that appear in the video. The promo was successful in increasing viewership for the programme.